New York, NY
In previous years, Electrical Muscle Stimulation technology (commonly known as "EMS") was used in medical and clinical fields primarily for rehabilitation. However, NOVA's EMS has been engineered and adapted for use in fitness. The technology is in the form of a compression suit equipped with 10 electrode pairs, strategically placed on the body's major muscle groups. The suit is wireless and cable free with real time body analytics. The electrodes deliver low and middle frequency stimulation directly to the muscles, eliciting involuntary contractions. The coupling of involuntary contractions by EMS with exercise results in activating more Type I (slow twitch) and Type II (fast twitch) muscle fibers at a faster and more efficient rate than traditional exercise. Most people are only able to engage up to 50% of the muscle groups through conventional workouts. Through NOVA's EMS technology, you are able to engage up to 90% of the body's muscles through the creation of roughly 40 micro contractions per second.